Soap Operas For Social Justice
We are joined by Bill Ryerson, the founder and long-time leader of one of the most effective sustainable population organizations in the world—Population Media Center. A nonprofit leader internationally for the past two decades, Population Media Center's TV and radio shows have promoted important social and cultural changes and have helped 500 million people in more than 50 countries. Bill discusses the inspiration for PMC’s groundbreaking edu-entertainment—the Sabido-Bandura method, a combination Albert Bandura's social cognitive theory—that people learn from role models whose behavior they wish to emulate, and Miguel Sabido’s serialized dramas that make use of such role models through mass media. We also hear about some of the most uplifting success stories Bill has witnessed over his 50-year long career in the field, as well as PMC’s exciting future plans. As someone who, along with his wife, chose not to have children decades before the childfree choice was popular, we are excited to also add Bill to our “Celebrating the Childfree Choice” page!